The Sound radio station not only knows its music, it clearly knows its brand and its audience.

Their recent campaign 'Know Your Sound' taps right into the music-aficionado tendencies of its listeners, asking the audience to identify classic parts of music history.

As he packs his bags for an adventure to the Good ‘Ol U-S-of-A, we reflect on 3 things we will miss about our very own window mannequin.

Meet Chicago firm Pay Your Selfie. The idea is simple - you take a selfie relevant to a set task and get a preset amount of credit every time you do it. Take $20 worth of selfies and they send you a cheque!

But there’s got to be a catch... right?

University students are an increasingly challenging audience to target advertising to online.

A powerful, connected force in the digital world, they are more likely to seek out their own information or install an ad-blocker, than they are to react favourably to your You Tube pre-roll or banner advert.