Know your brand
The Sound radio station not only knows its music, it clearly knows its brand and its audience.
Their recent campaign 'Know Your Sound' taps right into the music-aficionado tendencies of its listeners, asking the audience to identify classic parts of music history.
Three things we will miss about Tim
As he packs his bags for an adventure to the Good ‘Ol U-S-of-A, we reflect on 3 things we will miss about our very own window mannequin.
Get Paid for Selfies
Meet Chicago firm Pay Your Selfie. The idea is simple - you take a selfie relevant to a set task and get a preset amount of credit every time you do it. Take $20 worth of selfies and they send you a cheque!
But there’s got to be a catch... right?
University students are an increasingly challenging audience to target advertising to online.
A powerful, connected force in the digital world, they are more likely to seek out their own information or install an ad-blocker, than they are to react favourably to your You Tube pre-roll or banner advert.