Know your brand

The Sound radio station not only knows its music, it clearly knows its brand and its audience.

Their recent campaign 'Know Your Sound' taps right into the music-aficionado tendencies of its listeners, asking the audience to identify classic parts of music history.

It's a great way to position the brand ('we know our music') but also to create confidence in the mind of the audience that they are in-sync with the station of their chosing ('we know our music too!').

The design is brilliant too.  Latching on the the brand's core colours like Keith Richards latches onto a guitar lick.

We loved the campaign so much we've gathered up the promotional pieces below for you to have a go at flexing your musical muscles.  Let us know how you get on!