Changing Tact

Idea for Award importing

Award Importing were seeking a brand refresh that could maintain a sense of heritage while also moving their branding into the modern age.

Designed with digital spaces in mind we created the ‘Flying Jib’ logo lockup.

The jib sails that make up the middle ‘A’ in the logo are a tip of the sailor’s cap to Award’s nautical import history but also create a stand-alone symbol for the brand. This is perfect for use in digital advertising settings where space is limited but the logo must still be striking, such a website favicons and social media avatars.