Success with Steve

Idea for Steve's Tyre Service

When you're competing against established brands one of your best assets as a small business owner is your personality.

Steve, of Steve’s Tyre Service, embraced our social media campaign idea to use him as a central, tongue-in-check character to market their services online.

We designed and managed a Facebook campaign featuring Steve’s bald head morphed into a tyre. The results were brilliant.

After only one month of a small budget campaign, the branded image had been seen by 20,176 people in the lower North Island, resulting in over 240 direct clicks to their website website and further direct enquiries about products through the Facebook page.

It seems Homer Simpson isn’t the only popular bald yellow guy.